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Watch ID

Watch ID, 05/2010 Wristwatch sales and distribution company


4Ward was hired to create a web site that lists all the brands and products that are distributed by Watch Id, as well as redesigning the site after the company rebranding. We had to create a site where the company would present all of their brands, as well as prices for individual wrist watch, as well as creating a site which would be later easily re skinned after the rebranding process.

Create a good brand and product navigation
The product navigation should be planned according to the different needs of different brands, and be consistent across brands as well

Create a modular re-skinnable site
Because of the rebranding of Watch Point to Watch ID the site should be designed so that it would be easily redesigned at a later time.

Create an interface for changing prices of multiple products
Because the company has so many products, they needed an interface in which they could bulk update the prices of a large amount of products


A web application was developed that had three user types with access only to the specific set of functionalities. The faculty staff users would only be allowed to input data, with validation checks whether the voucher serial number is valid and is in the set that corresponds to the specific faculty and hasn’t been already allotted and the student specified hasn’t already received voucher. The computer reseller company staff would also only have the option to input the student and voucher information and the data would be compared against all data inputted by the faculty staff when allotting the voucher. Here, the same validation checks are performed, prior to comparing the data to the database data. The third user type would be the Ministry of information society and administration’s administrators, who were notified regarding all possible abuses and take corresponding actions and were presented with different types of statistic reports that show the project successfulness in real-time.


The web application was developed using .NET 3.5 and the database was MSSQL 2005. The data security was accomplished by using SSL certificate bought from Thawte for the data transfer and the data was stored in the database with suitable encryption. Prior to the development process, a planning phase was conducted during which the functionalities were detailed by a work group consisting of 4Ward’s information architect and the Ministry of information society and administration’s staff. After the development of the application several types of security testing were performed to confirm it.


The result that this project has accomplished is that the process of allotment of vouchers to students has passed with no irregularities and the application has fulfilled its goal: to endorse and support the program.

Lessons learned

The user interfaces had to be planned with the note that the users using the application were with different background and various computer skills, which implied that the application must have very simple and user friendly interfaces.