Product Rebranding

Vitaminka, 04/2007 Development of a completely new image of Vitanez, Macedonias' most famous mayonnaise. Rebranding an already well accepted product is always an interesting challenge.  We worked on the complete identity change of Vitanez, Macedonia’s most famous mayonnaise. The research included exploration of the structure of mayonnaise (we even found microscopic pictures so we could determine the colors mayonnaise consisted of), color associations when it comes to food branding, as well as color combinations most suitable for mayonnaise branding. This is our final result.